How LifeSaver Mobile’s Partnership Strategy is
Fueling Unprecedented Growth in 2024
Case Study: LifeSaver Mobile
Company
LifeSaver Mobile prevents distracted driving by blocking phone use while driving, promoting safer roads. It's a proven solution for fleets to keep drivers safe and minimize fleet insurance.
Challenge
As a start-up tech company, LifeSaver Mobile had many plans to partner with many companies throughout their ecosystem. But they didn't know where to invest for their greatest return.
Solution
CoPort provides an easy-to-use management solution that’s purpose-built to help prioritize and streamline partner management throughout the entire lifecycle.
"We have emphasized partnerships since the early days of our company. We believe that partnerships have been and will continue to be a huge differentiator and growth vehicle for LifeSaver Mobile."
2024 marked a year of incredible growth and opportunity for LifeSaver Mobile. In navigating the challenges of the pandemic, the company has used its unique product and go-to-market differentiators to create a position of strength and momentum in the marketplace.
“There were a lot of great things to celebrate in 2024. I love ending the year strong. It gives us so much more momentum as we head into 2025.”
– Ted Chen, CEO, LifeSaver Mobile
Through the power of partnerships, LifeSaver achieved its best year yet. Over the span of 12 months, the company experienced 300% year-over-year growth.
The Secret Behind LifeSaver’s Success: Partnerships
Partnerships have always been integral to LifeSaver’s go-to-market strategy. As a leader in safe-driving technology, LifeSaver Mobile thrives on a diverse ecosystem of partnerships, ranging from insurance providers to telematics to mobile device management (MDM) companies.
We have chosen to partner with channels that have company stakeholders who are vested in the safety and risk mitigation of its fleet and employees —from commercial auto insurance to Mobile Device Management software to commercial vehicle telematics.
This expansive network allows LifeSaver to deliver comprehensive solutions for safer driving while building long-term, scalable growth opportunities.
“One of the keys to our partnership traction is that we make it easy by co-selling alongside our partners. And the fact that we lower fleet insurance claims by stopping the #1 cause of collisions makes it attractive for our partners to promote our solution to their existing and prospective accounts.”
– Ted Chen, CEO, LifeSaver Mobile
Why Was 2024 So Different?
While the impact of partnerships in 2024 was monumental, the groundwork for this success wasn’t laid overnight.
“Partnerships are a long game. Of the partnerships that drove revenue in 2024, only one was signed that year. We have emphasized partnerships since the early days of our company. We believe that partnerships have been and will continue to be a huge differentiator and growth vehicle for LifeSaver Mobile.”
– Ted Chen, CEO, LifeSaver Mobile
This long-term perspective is what sets LifeSaver apart. It’s not just about signing contracts; it’s about building relationships that mature over time.
“Traction is always better. And if we have to wait, and we have the capacity to wait, then we’ll choose to wait every time.”
– Danny Porter, Partnerships Manager
Systems that Scale Partnerships
LifeSaver’s partnership success is deeply rooted in its systems and processes. As author James Clear says in Atomic Habits:
“You do not rise to the level of your goals. You fall to the level of your systems.”
Here’s how LifeSaver ensures its partnerships are consistently successful:
- Alignment is Key
If partners aren’t aligned with your company’s goals, their results won’t align either. At LifeSaver, alignment is prioritized from day one.
We clearly communicate our company goals and metrics. If a partnership doesn’t align, we spend our resources elsewhere. It doesn’t mean the partnership ends—it just means we’re strategic about where to focus.
- Trust the Process
Great results come from mastering the basics. LifeSaver uses a detailed process to onboard partners and guide their collaboration.
“This sounds boring, but so is swimming one more lap for Michael Phelps. If we want Olympic results, we need to follow Olympic drills. When we rush to signature without doing the due diligence of onboarding, it’s no wonder results don’t show up.”
At the six-month mark, we meet with partners to assess whether we’re on track. If not, we pivot. This flexibility allowed us to navigate challenges like layoffs or shifting market conditions while still achieving end-of-year goals.
- Plan, Track, and Reiterate
Partnerships require ongoing communication and iteration. Every year, LifeSaver builds a detailed plan with partner leaders, tracks progress, and adjusts as needed.
The Power of Simplicity
While LifeSaver’s partnership strategy is thorough, it’s not overly complicated. By focusing on alignment, consistent processes, and iterative planning, they’ve created a system that delivers exceptional results.
“Partnerships don’t have to be as hard as we make them out to be. It’s a beautiful dance when done right. The simpler the system, the more effective it becomes.”
Achieve Success Through Partnerships with CoPort
LifeSaver Mobile’s success story showcases the power of partnerships when supported by the right systems. CoPort, our Partner Lifecycle Management platform, is designed to help companies like yours build, track, and optimize partnerships at every stage of the journey.
Want to learn how CoPort can help your company grow through partnerships? Schedule a call today.
Contact us
Interested to learn more?
Reach out, we'd love to learn about you and your partnership program!